Social Media Marketing – Start a conversation with your market

The world has gone Social, especially when it comes to online. 95% of people carry smartphones and “Check-In” when they are having their coffee, or eating lunch, getting their hair done. We spend hours each day surfing Facebook, Pinterest, Yammer……

Smart businesses are using Social Media Marketing (SMM) to promote their Services, Products, Causes. SMM is about promoting a website, business or brand through the various social media channels. Engaging, inspiring, interacting with potential customers and other stakeholders, nurturing existing consumers to continue bringing business back to the company.

Markets are places for conversations, marketing is your part of the conversation, social media provides a medium through which the enduring conversation between customers and brands is realized. Social media engages and interacts with customers and empowers their lives, activities and interests by assuming the role of a participant instead of a spectator. SMM creates, fosters and drives conversations through engagement, interaction and relationships. It demands and reciprocates attention, inspires change in the way brands communicate.

Internet marketing and also offline marketing efforts can be used in SMM. The techniques used are aimed at generating traffic for their websites, buzz for their business or products, and has the added benefit if done correctly to build relationships and also links. SMM is the process of getting established content distributed widely across many social media platforms.

Social Media Marketing Different Platforms

There is an ever increasing number of platforms that can be used. Some platforms are suited to certain types of business, other platforms suit other businesses. Here are some of the platforms available (the list is much longer than the following):

  • Digg
  • Reddit
  • Bebo
  • Flickr
  • Friendster
  • Google+
  • Instagram
  • Buzznet
  • Tumblr
  • Facebook
  • Pinterest

Content and “ideas” get submitted to these and many other platforms in the form of Pictures, Memes, Stories, Invitations, Games, ads, questionares, all created to be sharable, and all hoping to go viral.

Off Page Social Media Marketing

Off-page social media marketing include writing compelling content, shareable because of it’s uniqueness, or value to viewers. Consumers are entertained, educated,  engage by brands through their SMM. The job of the Social Media Marketer is to create great content that people are eager to share to their friends, and the world.

Social media marketing builds bridges between customers and brands , creates conversations in the Internet ecosystem to generate greater and more comprehensive brand visibility.

Read about “10 Social Media Marketing Tips to Help You Avoid Social Media Failure!

Track your SMM metrics: “Tips to Track Social Media Analytics





10 Robust Social Media Marketing Tips

Social Media Marketing Tips

1. Use Blogging
A blog is the internet’s most prominent area that is capable of promoting anything and make it famous. A platform that anyone can make use of to share information. Blogs are a quick way of promoting anything, which is why a company’s blog, both big or small get the vital information to their customers. So if you want to make the most out of Social Media Marketing then you need a blog.

2. Use Twitter marketing
Twitter is an international as well as one of the largest promotional platforms hence there is tough competition. By tweeting and promoting anything on twitter, you are making more effective ways to use social media marketing to turn the ordinary into extraordinary.

3. Use Facebook as a form of online marketing
Facebook is the most popular social media platform on the internet. Probably the biggest and most widely used as well. Over the years it has emerged as a drastically influential medium.  Marketing on facebook can be effectively managed by creating Facebook Fan page of your brand or a Facebook personal page and regularly post updates to keep your targeted audience engaged. Creating these pages let you to get in direct touch with your fans and followers.  You can improve on your marketing strategies with the information that is literally suggested by your fans. Hence, Facebook fan page is a must have in your social media marketing arsenal.

4. YouTube marketing
Nothing attracts viewers more than a good viral video. Good videos get the attention of most users and produce a great deal of attention and traffic. The impact it creates can make your brand a household name and boost your traffic substantially.

5.Use Twitter marketing to expose your products to more people
Endorsements have been the tool of marketing firms far and wide. Marketing on Twitter and Facebook gives you the power to be tapped. Twitters can expose your product to millions of people around the world if you partner with a popular personality on Twitter.

6. Go for Blog reviewing
Another big way to generate traffic, buzz and sales is through blog reviews. It is another way of endorsements and is a great bang for your buck. Because a good review will get you almost 5 times or 10 times more than what your paid for it. Also make sure that the person reviewing for your has a large following, only then can you receive the best value for your money.

7. To make giveaways go viral use Twitter
One of the best ways to make effective use of social media is to host a giveaway using social media outlets. The simple investment of the giveaway could yield you many new twitter followers, hundreds of new Facebook fans and an email subscription list. This twitter marketing strategy has its own long term benefits.

8. Hook up with celebrities via Social Media Marketing
Social bookmarking sites  allow you to make a mark that can be stumbled upon later on. Social sites like, StumbleUpon, Reddit are among the best for storing links, organizing them, and directing traffic to your websites. And getting linked with celebrities has its own added benefits and authenticity.

9. Use social media marketing strategies that are often overlooked
Twitter and Facebook are the websites you are already using. Other social networking websites like MySpace, and many more are often overlooked when it comes to social media marketing. These websites are till date effective for marketing and not lost their charm. Marketing strategies will prove effective if carried out on these sites.

10. Use Twitter, Facebook and YouTube marketing together
A combination of the top social networking platform will create a strong impact on the audience. This will get your Facebook fans to follow you on Twitter and vice versa.

If you are short of time and cannot carry out these services then you can contact a Social Media Marketing Company that offers dynamic Social Media Management Services.


Social Media and Social Media Marketing

social mediaSocial media and social media marketing appear to be the buzzwords as the past couple of years. We hear a lot about ways that companies can use to beat social media communities and the strategies involve in building a following on social media platforms.

For all time respond.

To the good and the bad. Let your audience know that you are there with them. Let them feel like they have a direct line to the show hosts.

Listen keenly.

This is a big mistake most people make. They desire to push their own agenda and it does not work. This audience is the key to success, and they are telling you exactly what they want. “Give the people what they want!”

Be consistent.

So many who have failed did so because they didn’t adhere to this rule. Update consistently and produce fresh content on a schedule. People come back when they know they could be missing something. Humans are creatures of habit. Help your audience create a habit out of you.

Content is King.

Today, He/She who has the gold does not make the rules. They simply have more money to create more content! Status updates, photos, blog posts, events, episodes, shout outs, discussion boards, press releases and articles (like how to guides). All of it is content, and you should always be adding more.

Create Value in Everything.

This especially concerns to rules two and four. For all time be sure what you are posting has some type of appeal to your audience. Find out what they want and tailor your content accordingly. When people find value in what you’re saying they post comments, share it and make it viral, and that’s the goal!

Make it special.

Create incentives for people to join your network and tune into the shows. Make them feel like they’re a part of something exclusive and fun, even though anyone can join.

Stand out.

The average Facebook user is connected to 80 fan pages, and Facebook has over 25 billion pieces of new content posted every month. You are competing for attention, how are you going to get it?

Create Evangelists.

Get your audience to promote your brand. Truly understanding your audience will allow you to appeal to them so well that they will take ownership of your brand (think Apple fans) and sell your brand for you. Nothing sells products faster than your own customers (through comments, testimonies, sharing content, etc.)

Measure results.

Look at your inputs and correlate them with the outputs. In other words, see if what you’re doing is working, and identify which things generate the biggest buzz.

A vital part of social media marketing is thinking creatively. Be valid creativity to every campaign and program, and do not trust on a single strategy for success. Plan your campaign carefully.

Tips to create a great social media plan

social media planSocial media marketing (SMM) is the latest buzz in internet marketing.  The increasing popularity of social media websites and the growing number of users on social networking sites has prompted global companies to use the realm of social media for marketing their businesses.  While there is a lot of enthusiasm and optimism regarding social media marketing, the process involved in marketing using this platform remains unclear. SMM is a journey and unlike SEO, it involves smart play rather than hard work.  Here are some tips that can be used to make your social media marketing plan a success.


Always keep the client in the center.  The client’s business niche is most crucial in designing a social media marketing plan.  The network built on a website like FaceBook or twitter should be related to the business of the client. Though this platform may not give you the typical link benefit, the space itself may become a virtual business networking hub that helps you find potential business partners and clients.


Social media websites have great potential for online branding. Many global companies including Coke have used social networking sites to increase their brand awareness. Your profiles on these websites become a connecting point between you and your consumers.  Another important consideration that goes into using this mode of marketing is your definition of success in this platform. Before you plunge into social media marketing, it is most important to set your goals and be clear about what you are trying to achieve through SMM. Once you have decided this, you can take your social media marketing in a direction that takes you towards achieving the goal.


SMM has great marketing potential and there are three simple rules in achieving success through this medium- form the right network, interact genuinely and be focused about your business goal.



Social Media Marketing

Social Media MarketingSocial media marketing is also known as the process of promoting a site, business or brand through social media channels by engaging and interacting with existing consumers or potential consumers as compared to Adwords. In this methodology we deal through internet marketing and also non-internet based methodologies are also used. This technique is basically used for receiving large amount of traffic for their websites and also enables marketers to build links. SMO refers to the process of trying to get already established content distributed more widely across many social media platforms.

This is also not limited to just adding links to service providers such as Digg, Reddit and so that these pages can be easily submitted to and for these providers. Apart from this there is an off-page trait of social media marketing. Off-page tactics used for social media marketing would include writing content that is compelling, unique and remarkable to its viewers. The foundations of social media marketing provide numerous benefits to those who are targeted by the social media marketer. Consumers of social media gain benefits from these targeted initiatives in a multitude of ways including entertainment, education, market research and the ability to engage with brands directly.SEO Tools and SMO tools are most important in marketing. Being a leading social media consulting firm in India, the Social media optimization (SMO) campaign that we undertake for our clients from India as well as from other parts of the world . When 93% of your target audience lives, eats and breathes social media, you cannot afford not to have a dedicated social media strategy that includes social media tools, networking sites and communities to create a buzz about your product.

Social Media Optimization

Social media optimization builds bridges between brands and customers, starts enduring conversations about brands in the Internet ecosystem to garner greater and more comprehensive brand visibility.

We are iSMO, a social media agency specializing in social media optimization, strategy and social media marketing. We work as catalysts to push your message out into the social media stratosphere where it is appropriated and carried forward by the social media natives – the millions of users who rely upon social m
edia to power their lives.

Social Media Markets

Markets are conversations and social media provides the medium through which the enduring conversation between customers and brands is realized. Social media engages and interacts with customers and empowers their lives, activities and interests by assuming the role of a participant instead of a spectator. Social media moves and drives conversations. It demands and reciprocates attention. It inspires change in the way brands communicate.

10 Social Media Marketing Tips to Help You Avoid Social Media Failure!

Social Media FailureUsed correctly social media marketing can give you a platform for brand awareness, exposure, networking, and a huge boost in traffic & sales. The problem is, most people don’t know how to use the social media properties correctly…

Social media marketing gives you an edge over larger competitors. Studies show that most companies are not yet adopting social media, leaving a sweet gap for the “little guy” to do big business in that space.

Follow these 10 simple tips to create your own strategy for Social Media Marketing success:

1. Map Out Your Social Media Strategy

What is it you most hope to accomplish with your social media marketing plan? What response do you expect from your target market? Ideas to consider in your overall objective might include:

-Inbound Links/SEO
-Relationship/Trust Building
-Customer Relations (think @comcastcares on Twitter)

2. Connect With Your Target Market

Get an image of your ideal customer or website visitor clearly in your mind. Who are they? What are they searching for? What do they want and need the most? What do you feel they expect from you through social media communications?

Consider what they experience on their end in everything you do. They are the person that you want to attract into your funnel, so you want to make a great impression – and also include a strong, specific call-to-action.

3. Offer Consistent, Quality Content

The content that you post to social media properties should be both consistent as in regular updates, and also consistent with your overall message or objective.

If you are an MLM recruiter for example, provide quality resources for recruits. If you own an ecommerce gardening site, offer gardening tips. Whatever your message, you want to make it consistent across the web.

This helps you achieve your branding objectives, and allows you to create the perception that you want people to have of you or your company. Anyone who follows you online should easily be able to fill in the blank: (You/Your Company) is known for ___ .

Being consistent with your message and your branding also lends toward your goal of relevance and theming when it comes to SEO, or Search Engine Optimization.

4. Focus on Content, Not Marketing

Most people get this backwards. If you focus on valuable, high-quality content then that content will do the marketing for you.

You shouldn’t have to digg or bookmark your own content, but rather focus on writing such great content that your readers give it an unsolicited digg or stumble for you.

Your job is to write, and provide easy access to social media services where your readers can share your content with their friends & groups.

When people like what you have to say, they will share it – period. And when they share it, the search engines will take notice. Write top quality content & updates, and let the rest happen naturally.

5. Caution! Do Not Over-Optimize

Social Media Marketing can help you achieve top search engine rankings for specific keyword phrases. But be careful… because there is such a thing as over-optimization.

Using the same anchor text everywhere that you link to (or request a link to) your site leaves a ‘digital footprint’, throwing up a red flag that you may be trying to manipulate the search results (or PageRank).

Avoid this by using natural variations in anchor text for the links that point back to your primary website. You need a certain number of “click here” or similar links to give balance to your optimization strategy.

6. Stop Linking To Your Home Page!

Social media is about micro-topical conversations, so consider how you can introduce internal offers or pages of your website into these conversations.

This will keep your groups and followers engaged in the topic at hand, and provide higher value to your readers.

These deep links, or links pointing to internal pages on your site or blog, help it gain authority in the search engines as well. All other things being equal between two identical websites, the one with more deep links will outrank the other. This also gives you more exposure in the search engine results, since your internal pages will begin ranking for specific relevant keyword phrases.

Tip: Your home page may not be the best link to share on your Profile while networking on social sites. Consider linking to your “about me” page instead for a more personable introduction to you and your site.

7. Provide a Valuable Resource

There’s a reason its called Social Media, and not Self-Promotional Media. Keep that in mind when you consider your social media marketing plan.

If all you post is self-promotional links and requests, you will eventually become a part of the “noise” and ultimately be filtered out by your target market. They may not unfollow or delete you, but they will begin to scan over your posts and tweets without even realizing it.

Avoid this by becoming a valuable resource in your niche. Share links to domains that you don’t own. And I don’t mean your own Squidoo pages or Facebook profiles – I mean domains you have ZERO association with. Provide value to your groups by sharing relevant links and resources.

You mean, you want me to *gasp* promote my competitors?! Yes – and become friends with them too. Interlinking and networking is powerful!

8. Social Networking

To truly achieve your social media marketing objectives, you need to do some social networking as well. Forget the word “competitor”. Other publishers or webmasters in your niche will be your best friends in the social media landscape!

Locate every competitor on your level (or within reasonable range) and create an “inner circle” of friends or business peers. These are people you can interview or be interviewed by, exchange links with, joint venture with, etc. Stop looking at them as competition, and start looking at how you can leverage each others’ position in the marketplace!

Tip: Don’t ask for favors. And don’t flaunt the favors you do. Simply follow, comment on, link to, or otherwise become “known” to select publishers in your niche. They will notice… and generally begin to reciprocate. Given a little time the relationship will form naturally and be incredibly beneficial on both sides.

9. Build Rapport

Get involved in discussions, reply to blog comments, ask for feedback (and then respond to it and act on it!). People want to know that you’re a real person, and not just “a company” – or worse: a bot spitting out links and sucking in cash.

Don’t be afraid to have an opinion or to express your thoughts on hot topics within your niche. Your unique voice in the market will attract your ideal visitors and customers.

Social media gives you an opportunity to be personable. An ecommerce site has its limits when it comes to establishing trust and building long-term customer relationships, so use social media as an opportunity to make a real connection with your target market.

10. Link Freely – And Don’t Apologize For It!

This is somewhat of a combination of tips #3 and #7. One thing that really makes me cringe is the 2 words “shameless plug” – promise me you wont ever use that phrase!

The people that follow you, subscribe to your updates, or ‘friend you’ on social media sites… want to hear your latest news and tips. If they don’t, they’ll quickly unfollow you – which is fine. This is not a numbers game or a vanity contest – it is a means of syndicating and socializing in a professional yet personable way.

There is a right and a wrong way to link to resources and content on social media sites. The wrong way is to say “read my blog post” or “visit my website”. The right way is to share a cool link (whether its yours, or something of interest to your readers from another website) and to open a discussion on that topic.

Have a clear objective, be a valuable resource, and use social media properties in the way they were intended to be used. Anything else will get you filtered out, unfollowed, banned or blacklisted… and ultimately be a complete waste of your time.

Done right, following these 10 simple tips, social media marketing can currently grow your online business faster than any other means.

Make sure you track your statistics, read this article “Tips to Track Social Media Analytics

Tips to Track Social Media Analytics

Social media has become an increasingly important part of any company’s marketing mix. By understanding things like where users are coming from, what triggers them to engage and how they form their purchasing decisions can often make the difference between a successful web strategy and a failed social media reputation. Social media analytics is young, and not many people know where to Social Media Analyticsstart. Although most of the analytics tools can track a wealth of data, they may not be designed to track social media data. With the following tools and tips, it is possible to strengthen your analytics software for social media.

Arrange campaigns and events for social media

To simplify the tracking of specific events, most software has custom campaigns. It is possible to track a particular Facebook or Twitter traffic campaign with real-time results.

Arrange email reports and rearrange dashboards

By having traffic statistics from top social media websites like Facebook, Twitter etc., emailed to you, you can get the necessary information on social media and view it all from one place. For easy access, you can rearrange any dashboards you have to show. Sometimes even with web analytic tools, it may not be possible to get started tracking analytics related to social media. It is always a good idea to add some more tools to your inventory that track detailed social metrics like, Xinureturns, PostRank, SocialToo, etc.

Sum up your analytics

While there are plenty of social media analytics tools for assembling social media information, there isn’t just one place that has all the information that you need. It is a good idea to aggregate all the analytic information, as there always is a time constraint. With no single tool bringing this information together, it will have to be done by exporting data into excel, pdf, or emailing and recording all of the information to one area. To make it easily accessible, building a spreadsheet may be best.

Examine and engage

The actual analysis is the final and most important step. To really recognize how each variable influences website traffic and user engagement could take a lot of dedication to the art of web analytics. You can pick up on the trends by looking at this data in one place and comparing the information.

These tips can get you started with social media analytics. By taking the time to find tools and to understand how each of the social media levers affects traffic and analytics data, you can use the data to engage your audience. With the help of social media analytics, it is possible to find out what your audience is looking for.


Social Media Marketing Tips

Marketing TipsIs that the social media marketing can do just as much wrong as right; the following Do’s and Do not’s of Social media marketing will help you understand:

Do’s in Social Media Marketing

Crucial to the success of social media marketing is not the size but the strength of a network. To maximize this, it is important to maintain his contacts and communicate with them.

Since SMM is always the risk of defamation, you should enjoy a degree of confidence in the run or work out, first, to improve this.
The main bases of social media marketing are weblogs. If possible, you should install a blog on his site and fill it regularly with interesting content.
Who wants to successfully operate social media marketing comes to the medium of video `’no longer around it. A dedicated channel on YouTube for example provides an ideal basis for future activities.
Social media marketing is spread not only their own content, but also to read third-party content, comment on and participate in discussions.
Even when SMM has to find suitable niche. Active participation in a small, topic-relevant community can sometimes bring more than e.g. setting up a fan page on Facebook.
Even if they seem to be outdated due to new developments, should his own or the company’s own philosophy of always trying to remain faithful.
Every social network has its own rules. In order to become familiar with these, you should SMM its work initially focus on a few networks.

Do not’s in Social Media Marketing

Distributing un-relevant links, advertisements and automated set of messages or messages is considered spamming social and should be avoided.
A community as a whole reacts surprisingly easy. Sophisticated marketing strategies are often less successful than simple games, surveys, etc.
The regular updating of its profile is an essential component of successful sustainable SMM work. Inactive accounts, etc., should always be deleted.
Since this can also tilt suddenly, you should also monitor its online reputation regularly and closely.
SEO should queue up behind the SMM. Propagating your own messages on social networks only to be later found in search engines, you should leave.
Activities in SMM should seem natural. Even those who are late to the issue devotes should not make the mistake to exaggerate its activities.
Social Climbing, i.e. the concentration of its activities to a few members of his network can be as strong as possible at the expense of other members and should be avoided.

The last point that I personally find very exciting, because I think it actually made ​​the most mistakes in social media marketing. For example, instead once to re-tweet others, the focus is always on the same account and pushes the expansion of  its network, eventually reaching its limits. So, instead of rising through the interaction with mostly known members `social ‘want, you should distribute its activities better on its entire network.


Social Media Tips – Social Networking Websites

Social networking websites like FaceBook, Linked-in, MySpace, and Twitter are becoming a essential part of the American and world’s web culture day by day. social networking website are those which allows their users to create personal webpage for themselves and use it to meet friends and families together on single platform, it also offers features to find more friends using friend finder, this way users can find their high school friends, college friends and connect with them.

Every social networking website has their own unique features, like user friendly login page, simplicity for finding and connecting new friends online. Sharing and watching photos and videos together and having chat if friends are online. But most of them must come with simple user interface and strong connectivity within users and this makes these websites so much popular day by day. Online social networks have become a simple but fast way to keep in touch with your friends and families around the world.


FaceBook become a giant website in social networking community, this website is really have high popularity among the users due to their simple and user friendly interface. FaceBook also provides friend suggestions based on your friend list, and also asks your friends to suggest friends to you, this is unique feature this website has. But what makes FaceBook stand up from crowd is their creative method for bonding users together, on FaceBook users can spread or create interesting quiz/games and share it with their network, this will help users to keep better bonding online with entire circle. But this is not only their last features, you will find more useful features like quick photo and video sharing tool, friends chat box, forwarding your friend’s comments on your mail or on mobile(if you have opted for that) makes FaceBook number one popular social networking website.

Twitter provides their users the ability to send short message called tweets” to entire number of people connected to user’s network. Here you have restriction of 140 characters or less for sending updates to your friends circle, so brevity is key on Twitter. Submitting links for your favorite online pages, products, news or re-tweeting other people’s tweets is a way to show people what’s your concern about.

Now day Twitter became place for word-war for celebrities and politicians, since every celebrities obtains huge number of followers easily they circulates their thoughts through the tweets, sometimes they post their thoughts through tweets without expecting any reaction and media and their followers picks up those lines. i.e. Ashton Kutcher.


If we look back in the history of social networking website, MySpace was the first huge and mainstream website for social networking. Basically MySpace starts as portal for musician, artists and music bands to find career opportunity, sharing music with all users and get together artist. Even FaceBook and Twitter already surpassed this website in the social consciousness still MySpace has massive web presence and attracts users.

This website is most popular among business professional peoples. LinkedIn offers great features which basically useful from business point of view, wide area for career field, job finders, business contacts meeting, socialized grouping feature for co-workers and ex-colleagues, keeping professional networks. With help of 85,000,000 professional’s users network, this portal become simpler but powerful way to spread business


Search and Social Media

Previously, content quality was a requisite for owning relationships. In the last few years, online publishers have learned that they can instead master the nearly free discovery pathways of search and social media. This spring, a horde of AOL journalists, Paul Miller, Joshua Topolsky and others, left after learning that they would be required to produce content based on trending interest according to Google and Twitter reporting.

Ironically, it is this approach to audience marketing that appears to worry Google. In recent weeks, Google announced it’s +1 listings feature, which allows account users to rate both organic and paid listings, increasing their favorability by the engine directly or indirectly. Meanwhile, earlier this year Google also announced changes to its search algorithm meant to mitigate the effect of low-quality content pages.

Quantcast and comScore reported significant traffic declines for the standout content farm, eHow by Demand Media, shortly afterwards. We believe that Google realizes that the quality of its listings is critical to its continued success as the de facto navigational and discovery tool for online content. As Matt Cutts recently stated on the official Google Blog: “Our goal is simple: to give people the most relevant answers to their queries as quickly as possible.”

In the long run, we believe there will be plenty of opportunity for high-quality content. The Wall Street Journal, the largest newspaper in the country with a print-and-digital paid circulation of 2.11M, charges for access to its content. Likewise, the risky and much-criticized move by the New York Times to gate its content has resulted in year-over-year gains in digital ad and circulation revenue, stemming the ongoing sales loss faced by this incredible brand in recent years.

This event has particular meaning to RBM, a New York Digital Marketing Company, because in the past, the major media brands able to survive with gated content were large financial news outlets. The New York Times, by contrast, is squarely general interest. Despite the high profiles of free and user-generated content brands, we believe professionally produced content looks forward to a long and profitable future in the digital media world.

At RBM they do things a bit differently: they seek to enable a business through social media, rather than simply run creative ideas or campaigns. They create a road map for their clients to deploy a social infrastructure across their organization, taking into consideration team restheirces/assets, governance, existing marketing infrastructure, and the unique technology needs.