Category Archives: Social Media Tips

10 Robust Social Media Marketing Tips

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Social Media Marketing Tips

1. Use Blogging
A blog is the internet’s most prominent area that is capable of promoting anything and make it famous. A platform that anyone can make use of to share information. Blogs are a quick way of promoting anything, which is why a company’s blog, both big or small get the vital information to their customers. So if you want to make the most out of Social Media Marketing then you need a blog.

2. Use Twitter marketing
Twitter is an international as well as one of the largest promotional platforms hence there is tough competition. By tweeting and promoting anything on twitter, you are making more effective ways to use social media marketing to turn the ordinary into extraordinary.

3. Use Facebook as a form of online marketing
Facebook is the most popular social media platform on the internet. Probably the biggest and most widely used as well. Over the years it has emerged as a drastically influential medium.  Marketing on facebook can be effectively managed by creating Facebook Fan page of your brand or a Facebook personal page and regularly post updates to keep your targeted audience engaged. Creating these pages let you to get in direct touch with your fans and followers.  You can improve on your marketing strategies with the information that is literally suggested by your fans. Hence, Facebook fan page is a must have in your social media marketing arsenal.

4. YouTube marketing
Nothing attracts viewers more than a good viral video. Good videos get the attention of most users and produce a great deal of attention and traffic. The impact it creates can make your brand a household name and boost your traffic substantially.

5.Use Twitter marketing to expose your products to more people
Endorsements have been the tool of marketing firms far and wide. Marketing on Twitter and Facebook gives you the power to be tapped. Twitters can expose your product to millions of people around the world if you partner with a popular personality on Twitter.

6. Go for Blog reviewing
Another big way to generate traffic, buzz and sales is through blog reviews. It is another way of endorsements and is a great bang for your buck. Because a good review will get you almost 5 times or 10 times more than what your paid for it. Also make sure that the person reviewing for your has a large following, only then can you receive the best value for your money.

7. To make giveaways go viral use Twitter
One of the best ways to make effective use of social media is to host a giveaway using social media outlets. The simple investment of the giveaway could yield you many new twitter followers, hundreds of new Facebook fans and an email subscription list. This twitter marketing strategy has its own long term benefits.

8. Hook up with celebrities via Social Media Marketing
Social bookmarking sites  allow you to make a mark that can be stumbled upon later on. Social sites like Digg.com, StumbleUpon, Reddit are among the best for storing links, organizing them, and directing traffic to your websites. And getting linked with celebrities has its own added benefits and authenticity.

9. Use social media marketing strategies that are often overlooked
Twitter and Facebook are the websites you are already using. Other social networking websites like MySpace, and many more are often overlooked when it comes to social media marketing. These websites are till date effective for marketing and not lost their charm. Marketing strategies will prove effective if carried out on these sites.

10. Use Twitter, Facebook and YouTube marketing together
A combination of the top social networking platform will create a strong impact on the audience. This will get your Facebook fans to follow you on Twitter and vice versa.

If you are short of time and cannot carry out these services then you can contact a Social Media Marketing Company that offers dynamic Social Media Management Services.

 

Tips to create a great social media plan

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social media planSocial media marketing (SMM) is the latest buzz in internet marketing.  The increasing popularity of social media websites and the growing number of users on social networking sites has prompted global companies to use the realm of social media for marketing their businesses.  While there is a lot of enthusiasm and optimism regarding social media marketing, the process involved in marketing using this platform remains unclear. SMM is a journey and unlike SEO, it involves smart play rather than hard work.  Here are some tips about social media plan that can be used to make your social media marketing plan a success.

 

Always keep the client in the center.  The client’s business niche is most crucial in designing a social media marketing plan.  The network built on a website like FaceBook or twitter should be related to the business of the client. Though this platform may not give you the typical link benefit, the space itself may become a virtual business networking hub that helps you find potential business partners and clients.

 

Social media websites have great potential for online branding. Many global companies including Coke have used social networking sites to increase their brand awareness. Your profiles on these websites become a connecting point between you and your consumers.  Another important consideration that goes into using this mode of marketing is your definition of success in this platform. Before you plunge into social media marketing, it is most important to set your goals and be clear about what you are trying to achieve through SMM. Once you have decided this, you can take your social media marketing in a direction that takes you towards achieving the goal.

 

SMM has great marketing potential and there are three simple rules in achieving success through this medium- form the right network, interact genuinely and be focused about your business goal.

 

 

Tips to Track Social Media Analytics

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Social media has become an increasingly important part of any company’s marketing mix. By understanding things like where users are coming from, what triggers them to engage and how they form their purchasing decisions can often make the difference between a successful web strategy and a failed social media reputation. Social media analytics is young, and not many people know where to Social Media Analyticsstart. Although most of the analytics tools can track a wealth of data, they may not be designed to track social media data. With the following tools and tips, it is possible to strengthen your analytics software for social media.

Arrange campaigns and events for social media Analytics

To simplify the tracking of specific events, most software has custom campaigns. It is possible to track a particular Facebook or Twitter traffic campaign with real-time results.

Arrange email reports and rearrange dashboards

By having traffic statistics from top social media websites like Facebook, Twitter etc., emailed to you, you can get the necessary information on social media and view it all from one place. For easy access, you can rearrange any dashboards you have to show. Sometimes even with web analytic tools, it may not be possible to get started tracking analytics related to social media. It is always a good idea to add some more tools to your inventory that track detailed social metrics like Bit.ly, Xinureturns, PostRank, SocialToo, etc.

Sum up your Social Media Analytics

While there are plenty of social media analytics tools for assembling social media information, there isn’t just one place that has all the information that you need. It is a good idea to aggregate all the analytic information, as there always is a time constraint. With no single tool bringing this information together, it will have to be done by exporting data into excel, pdf, or emailing and recording all of the information to one area. To make it easily accessible, building a spreadsheet may be best.

Examine and engage

The actual analysis is the final and most important step. To really recognize how each variable influences website traffic and user engagement could take a lot of dedication to the art of web analytics. You can pick up on the trends by looking at this data in one place and comparing the information.

These tips can get you started with social media analytics. By taking the time to find tools and to understand how each of the social media levers affects traffic and analytics data, you can use the data to engage your audience. With the help of social media analytics, it is possible to find out what your audience is looking for.