Tag Archives: Tips

10 Robust Social Media Marketing Tips

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Social Media Marketing Tips

1. Use Blogging
A blog is the internet’s most prominent area that is capable of promoting anything and make it famous. A platform that anyone can make use of to share information. Blogs are a quick way of promoting anything, which is why a company’s blog, both big or small get the vital information to their customers. So if you want to make the most out of Social Media Marketing then you need a blog.

2. Use Twitter marketing
Twitter is an international as well as one of the largest promotional platforms hence there is tough competition. By tweeting and promoting anything on twitter, you are making more effective ways to use social media marketing to turn the ordinary into extraordinary.

3. Use Facebook as a form of online marketing
Facebook is the most popular social media platform on the internet. Probably the biggest and most widely used as well. Over the years it has emerged as a drastically influential medium.  Marketing on facebook can be effectively managed by creating Facebook Fan page of your brand or a Facebook personal page and regularly post updates to keep your targeted audience engaged. Creating these pages let you to get in direct touch with your fans and followers.  You can improve on your marketing strategies with the information that is literally suggested by your fans. Hence, Facebook fan page is a must have in your social media marketing arsenal.

4. YouTube marketing
Nothing attracts viewers more than a good viral video. Good videos get the attention of most users and produce a great deal of attention and traffic. The impact it creates can make your brand a household name and boost your traffic substantially.

5.Use Twitter marketing to expose your products to more people
Endorsements have been the tool of marketing firms far and wide. Marketing on Twitter and Facebook gives you the power to be tapped. Twitters can expose your product to millions of people around the world if you partner with a popular personality on Twitter.

6. Go for Blog reviewing
Another big way to generate traffic, buzz and sales is through blog reviews. It is another way of endorsements and is a great bang for your buck. Because a good review will get you almost 5 times or 10 times more than what your paid for it. Also make sure that the person reviewing for your has a large following, only then can you receive the best value for your money.

7. To make giveaways go viral use Twitter
One of the best ways to make effective use of social media is to host a giveaway using social media outlets. The simple investment of the giveaway could yield you many new twitter followers, hundreds of new Facebook fans and an email subscription list. This twitter marketing strategy has its own long term benefits.

8. Hook up with celebrities via Social Media Marketing
Social bookmarking sites  allow you to make a mark that can be stumbled upon later on. Social sites like Digg.com, StumbleUpon, Reddit are among the best for storing links, organizing them, and directing traffic to your websites. And getting linked with celebrities has its own added benefits and authenticity.

9. Use social media marketing strategies that are often overlooked
Twitter and Facebook are the websites you are already using. Other social networking websites like MySpace, and many more are often overlooked when it comes to social media marketing. These websites are till date effective for marketing and not lost their charm. Marketing strategies will prove effective if carried out on these sites.

10. Use Twitter, Facebook and YouTube marketing together
A combination of the top social networking platform will create a strong impact on the audience. This will get your Facebook fans to follow you on Twitter and vice versa.

If you are short of time and cannot carry out these services then you can contact a Social Media Marketing Company that offers dynamic Social Media Management Services.

 

Tips to create a great social media plan

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social media planSocial media marketing (SMM) is the latest buzz in internet marketing.  The increasing popularity of social media websites and the growing number of users on social networking sites has prompted global companies to use the realm of social media for marketing their businesses.  While there is a lot of enthusiasm and optimism regarding social media marketing, the process involved in marketing using this platform remains unclear. SMM is a journey and unlike SEO, it involves smart play rather than hard work.  Here are some tips about social media plan that can be used to make your social media marketing plan a success.

 

Always keep the client in the center.  The client’s business niche is most crucial in designing a social media marketing plan.  The network built on a website like FaceBook or twitter should be related to the business of the client. Though this platform may not give you the typical link benefit, the space itself may become a virtual business networking hub that helps you find potential business partners and clients.

 

Social media websites have great potential for online branding. Many global companies including Coke have used social networking sites to increase their brand awareness. Your profiles on these websites become a connecting point between you and your consumers.  Another important consideration that goes into using this mode of marketing is your definition of success in this platform. Before you plunge into social media marketing, it is most important to set your goals and be clear about what you are trying to achieve through SMM. Once you have decided this, you can take your social media marketing in a direction that takes you towards achieving the goal.

 

SMM has great marketing potential and there are three simple rules in achieving success through this medium- form the right network, interact genuinely and be focused about your business goal.

 

 

10 Social Media Marketing Tips to Help You Avoid Social Media Failure!

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Social Media FailureUsed correctly social media marketing can give you a platform for brand awareness, exposure, networking, and a huge boost in traffic & sales. The problem is, most people don’t know how to use the social media properties correctly and this article will help you to avoid social media failure.

Social media marketing gives you an edge over larger competitors. Studies show that most companies are not yet adopting social media, leaving a sweet gap for the “little guy” to do big business in that space.

Follow these 10 simple tips to create your own strategy for Social Media Marketing success:

1. Map Out Your Social Media Strategy

What is it you most hope to accomplish with your social media marketing plan? What response do you expect from your target market? Ideas to consider in your overall objective might include:

-Branding
-Networking
-Exposure
-Inbound Links/SEO
-Relationship/Trust Building
-Customer Relations (think @comcastcares on Twitter)

2. Connect With Your Target Market

Get an image of your ideal customer or website visitor clearly in your mind. Who are they? What are they searching for? What do they want and need the most? What do you feel they expect from you through social media communications?

Consider what they experience on their end in everything you do. They are the person that you want to attract into your funnel, so you want to make a great impression – and also include a strong, specific call-to-action.

3. Offer Consistent, Quality Content

The content that you post to social media properties should be both consistent as in regular updates, and also consistent with your overall message or objective.

If you are an MLM recruiter for example, provide quality resources for recruits. If you own an ecommerce gardening site, offer gardening tips. Whatever your message, you want to make it consistent across the web.

This helps you achieve your branding objectives, and allows you to create the perception that you want people to have of you or your company. Anyone who follows you online should easily be able to fill in the blank: (You/Your Company) is known for ___ .

Being consistent with your message and your branding also lends toward your goal of relevance and theming when it comes to SEO, or Search Engine Optimization.

4. Focus on Content, Not Marketing

Most people get this backwards. If you focus on valuable, high-quality content then that content will do the marketing for you.

You shouldn’t have to digg or bookmark your own content, but rather focus on writing such great content that your readers give it an unsolicited digg or stumble for you.

Your job is to write, and provide easy access to social media services where your readers can share your content with their friends & groups.

When people like what you have to say, they will share it – period. And when they share it, the search engines will take notice. Write top quality content & updates, and let the rest happen naturally.

5. Caution! Do Not Over-Optimize

Social Media Marketing can help you achieve top search engine rankings for specific keyword phrases. But be careful… because there is such a thing as over-optimization.

Using the same anchor text everywhere that you link to (or request a link to) your site leaves a ‘digital footprint’, throwing up a red flag that you may be trying to manipulate the search results (or PageRank).

Avoid this by using natural variations in anchor text for the links that point back to your primary website. You need a certain number of “click here” or similar links to give balance to your optimization strategy.

6. Stop Linking To Your Home Page!

Social media is about micro-topical conversations, so consider how you can introduce internal offers or pages of your website into these conversations.

This will keep your groups and followers engaged in the topic at hand, and provide higher value to your readers.

These deep links, or links pointing to internal pages on your site or blog, help it gain authority in the search engines as well. All other things being equal between two identical websites, the one with more deep links will outrank the other. This also gives you more exposure in the search engine results, since your internal pages will begin ranking for specific relevant keyword phrases.

Tip: Your home page may not be the best link to share on your Profile while networking on social sites. Consider linking to your “about me” page instead for a more personable introduction to you and your site.

7. Provide a Valuable Resource

There’s a reason its called Social Media, and not Self-Promotional Media. Keep that in mind when you consider your social media marketing plan.

If all you post is self-promotional links and requests, you will eventually become a part of the “noise” and ultimately be filtered out by your target market. They may not unfollow or delete you, but they will begin to scan over your posts and tweets without even realizing it.

Avoid this by becoming a valuable resource in your niche. Share links to domains that you don’t own. And I don’t mean your own Squidoo pages or Facebook profiles – I mean domains you have ZERO association with. Provide value to your groups by sharing relevant links and resources.

You mean, you want me to *gasp* promote my competitors?! Yes – and become friends with them too. Interlinking and networking is powerful!

8. Social Networking

To truly achieve your social media marketing objectives, you need to do some social networking as well. Forget the word “competitor”. Other publishers or webmasters in your niche will be your best friends in the social media landscape!

Locate every competitor on your level (or within reasonable range) and create an “inner circle” of friends or business peers. These are people you can interview or be interviewed by, exchange links with, joint venture with, etc. Stop looking at them as competition, and start looking at how you can leverage each others’ position in the marketplace!

Tip: Don’t ask for favors. And don’t flaunt the favors you do. Simply follow, comment on, link to, or otherwise become “known” to select publishers in your niche. They will notice… and generally begin to reciprocate. Given a little time the relationship will form naturally and be incredibly beneficial on both sides.

9. Build Rapport

Get involved in discussions, reply to blog comments, ask for feedback (and then respond to it and act on it!). People want to know that you’re a real person, and not just “a company” – or worse: a bot spitting out links and sucking in cash.

Don’t be afraid to have an opinion or to express your thoughts on hot topics within your niche. Your unique voice in the market will attract your ideal visitors and customers.

Social media gives you an opportunity to be personable. An ecommerce site has its limits when it comes to establishing trust and building long-term customer relationships, so use social media as an opportunity to make a real connection with your target market.

10. Link Freely – And Don’t Apologize For It!

This is somewhat of a combination of tips #3 and #7. One thing that really makes me cringe is the 2 words “shameless plug” – promise me you wont ever use that phrase!

The people that follow you, subscribe to your updates, or ‘friend you’ on social media sites… want to hear your latest news and tips. If they don’t, they’ll quickly unfollow you – which is fine. This is not a numbers game or a vanity contest – it is a means of syndicating and socializing in a professional yet personable way.

There is a right and a wrong way to link to resources and content on social media sites. The wrong way is to say “read my blog post” or “visit my website”. The right way is to share a cool link (whether its yours, or something of interest to your readers from another website) and to open a discussion on that topic.

Have a clear objective, be a valuable resource, and use social media properties in the way they were intended to be used. Anything else will get you filtered out, unfollowed, banned or blacklisted… and ultimately be a complete waste of your time.

Done right, following these 10 simple tips, social media marketing can currently grow your online business faster than any other means.

Make sure you track your statistics, read this article “Tips to Track Social Media Analytics”