Social Media Marketing Guide

I have read several articlesSocial Media Marketing Guide and blogs in the past few weeks regarding Social Media Marketingit is basically just a fad and Social Media Marketers are not experts and really dont understand the world of marketing. Well, right now Social Media Marketing is hot and it is where businesses and customers are and if you are not using to market your business you really are missing out on a whole group of people who could potentially be customers. However, it should not be the only way you market your business and if you want to market on Social Networking sites you do need an individual who knows what they are doing, so do not beware the expert. Beware the expert who tells you Social Media is the only tool you need for marketing, beware the company that only focuses on Social Media. Look for the company that still focuses on Marketing as a whole.

In order to appropriately market your business your marketing should have a good mix of all areas of marketing.

Your business still needs a website. All businesses need and should have a good website. The website has really become the source of information, it is all about you. It is the place where you can showcase everything that your company does. The business website is a static site providing information necessary to showcase your business.

Your business still needs to advertise. While the world of advertising has changed with the decline of print media, businesses still need to advertise. Newspapers have declined in readership or gone out of business, there are online news sites out there where you can advertise. Direct mail coupons are still sent out, if you have a coupon or special this may work for your business.

Your business still needs printed information. People still want to have a physical piece of information they can hold in their hands. Your business still needs a brochure, business cards, flyers, etc. While you may not conduct a direct mail campaign anymore you do still need literature you can hand to people for their review.  You still need to meet people in person. Chambers of Commerce are still a great source for networking in your community. You still need to represent your business in person in front of other people. Join the Chamber, find a local networking group, attend various expos and events. People do still network face-to-face and you should still be doing this.

Your business needs to be on the Social Media Sites. Utilizing these sites is necessary in todays world. Social Media allows businesses to interact with their potential customers, and customers. It makes your business more real and approachable and can take the static marketing of your website, print pieces, etc. and make them come to life and go beyond putting out information. This is where you can showcase your business on a daily basis and in real-time. It should encompass all aspects of your marketing package.

Focusing on one avenue to generate leads is not going to be very successful. As a business owner you need to constantly work all areas of marketing to get your name out there and educate the public on what it is that you do. Finding a marketing company that will encompass all pieces of the marketing mix is your best bet. Dont be afraid of the experts, be wary of the experts who will only lead you in one direction.


Social Media Marketing Plan

Social Media Marketing PlanThe Social Media giants like Twitter and Facebook are no secrets to you, right?

And you KNOW that you should be using these Web 2.0 sites, among others, yet perhaps you feel stuck, overwhelmed, or just plain out confused on HOW to harness these beasts! There’s a very large probability that your competitors are already trying to implement these marketing methods, or at the very least, TRYING to. Wondering when would be a good time to begin using these social media mammoths, like LinkedIn, Youtube, Facebook, and Twitter? How about YESTERDAY!?!

 Here’s some factual data to further drill the importance of this message:

* With over 260 million active users and counting, Facebook has been deemed as the number one social network, according to and
* Credible analysts have predicted that Facebook will have in excess of 500 milion active users!
* Between June 2008-June2009, Twitter has increased its user base by an astounding 1,928%, making it the fastest growing social network on the planet, says
* According to Facebook, over 120 million users log into Facebook no less than once a day!
* For a week straight, Facebook was visited more often than Google itself, around about April 2010!
* The largest growing demographic rapidly joining these social medai groups are aged 35 and above
*’s statistics also show that Facebook is in the TOP THREE MOST VISITED SITES GLOBALLY!
* As of July 2009, Twitter had attained 50 million unique visitors, as per’s statistics
* Both and indicate predictions that by the end of 2k10, Twitter’s user user base will reach 100 million or more
* According to Facebook, 65+ milion of their users access their accounts directly from their smart phones and PDA’s
* Cell phone users of Twitter and Facebook are said to be TWICE as active as non-cell phone users
* Nearly 80% of Facebook users are based outside of the USA

If these comprehensive statistics haven’t already blown your hair back about the true power of a Social Media Marketing Plan, then you’re probably already harnessing it’s force! If you were a business owner, what would this kind of data mean to you? Basically, what you’ve got is an open market, with hordes of potential clients that are easily accessable via strategic Facebook Marketing and Twitter Marketing (among others), that are open to the marketing of your products and services! Are you going to sit around and allow your competition to capitalize on this phenomena before you do? Not very likely, for the clever business owner.

Social Media Marketing can be seen as access to a gate opener, or a portal if you will, with powerful communities which can have insurmountable implications for entrepreneurs, businesses, whether small or large. Everyone is aware that the current marketplace is a constantly changing climate, making it even more imperitive that you stay one step ahead of the game. Based on the facts described above, you can see that there’s no doubt that Social Media Marketing will become increasingly important to the future of your business’ success.

Weve now surpassed the Information Age, and now have entered the Recommendation age. Surely you’ve heard the quote Its not WHAT you know, its WHO you know.”Times have changed, and that statement isn’t as true anymore. Lets put it this way Its not WHAT you know, its NOT WHO you knowits WHO KNOWS YOU!”And with the power of an effective Social Media Marketing Plan, you CAN connect with near anyone in your field of business, and harness that relationship. The quality of your relationships can now be a direct reflection on the quality of your finances.

Is a Social Media Marketing Plan now higher up on your list of priorities for the prosperity of your business?


Marketing in Social Media

Marketing in Social Media Today’s world is saturated with the need to connect and be connected with. That is why so many websites that feature social media networks are so popular and such an integral part of today’s society. And so, if you have ideas, products, services, and or other things that you want to express to the world, this is the vehicle from which to do so. Knowing which social network is best for your marketing in social media and you can be a tricky process, as there are so many that have different kinds of purposes and slight nuances. But when you sign up with a company that specializes in web marketing Toronto and in getting your ideas out there, you will have a team of experts that do the research and gather the analytical data needed for you to figure out just which networking site is right for you.

The Social Media Marketing

The company you choose will determine the Marketing in Social Media and what social network sites are best for your specific product and services based on gathered data and analytical research. Then, the team will put together a game plan about how to create attention to what you are saying. That might mean they will create a fan page on Facebook or send out video advertisements or side bar advertisements on YouTube. Or maybe they will send out some Tweet feeds through Twitter, all depending upon your type of product and the audience you want to reach. Alone, you might have some idea of where to target your product, but join with a company and they will help you determine the best possible location that is sure to yield many, many hits. The company will take you step by step through the procedures that are necessary and they will help you figure out the extreme popularity of the social networks and apply to it a strong business sense so that you can really use it to your advantage.