I have read several articles and blogs in the past few weeks regarding Social Media Marketingit is basically just a fad and Social Media Marketers are not experts and really dont understand the world of marketing. Well, right now Social Media Marketing is hot and it is where businesses and customers are and if you are not using to market your business you really are missing out on a whole group of people who could potentially be customers. However, it should not be the only way you market your business and if you want to market on Social Networking sites you do need an individual who knows what they are doing, so do not beware the expert. Beware the expert who tells you Social Media is the only tool you need for marketing, beware the company that only focuses on Social Media. Look for the company that still focuses on Marketing as a whole.
In order to appropriately market your business your marketing should have a good mix of all areas of marketing.
Your business still needs a website. All businesses need and should have a good website. The website has really become the source of information, it is all about you. It is the place where you can showcase everything that your company does. The business website is a static site providing information necessary to showcase your business.
Your business still needs to advertise. While the world of advertising has changed with the decline of print media, businesses still need to advertise. Newspapers have declined in readership or gone out of business, there are online news sites out there where you can advertise. Direct mail coupons are still sent out, if you have a coupon or special this may work for your business.
Your business still needs printed information. People still want to have a physical piece of information they can hold in their hands. Your business still needs a brochure, business cards, flyers, etc. While you may not conduct a direct mail campaign anymore you do still need literature you can hand to people for their review. You still need to meet people in person. Chambers of Commerce are still a great source for networking in your community. You still need to represent your business in person in front of other people. Join the Chamber, find a local networking group, attend various expos and events. People do still network face-to-face and you should still be doing this.
Your business needs to be on the Social Media Sites. Utilizing these sites is necessary in todays world. Social Media allows businesses to interact with their potential customers, and customers. It makes your business more real and approachable and can take the static marketing of your website, print pieces, etc. and make them come to life and go beyond putting out information. This is where you can showcase your business on a daily basis and in real-time. It should encompass all aspects of your marketing package.
Focusing on one avenue to generate leads is not going to be very successful. As a business owner you need to constantly work all areas of marketing to get your name out there and educate the public on what it is that you do. Finding a marketing company that will encompass all pieces of the marketing mix is your best bet. Dont be afraid of the experts, be wary of the experts who will only lead you in one direction.