Category Archives: Social Media

NASA Social Media

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NASA Social MediaNasa Social Media has become a revolution in the digital brand marketing arena. It has achieved great applause not only from experts but also from the mass people. Their ideas are so unique and interactive which satisfy the purpose of their work.Nasa teamed up with Gelada mobile and web service to provide them with an interactive contest where users check in via Gunwale to help locate four related virtual items.Gowalle in tandem with JESS3 created a special edition of visual map to help users locate the moon rocks. People can also check it out through Tweeter.Goella has become very popular after their team up with Nasa.Nasa’s campaign through Tweeter also has had some other benefits as well.

NASA and Social Media

People can explore some incredible photos of the space which are really invalueable.Some guys termed it life changing photos. People from home and abroad have unlocked NASA explorer badge and over 130000 people now follow NASA on foursquare.Astronomical photos will definitely attract the inquisitive people of this arena. At least, they will not need to be a NASA astronaut. They have also uploaded some videos in YouTube which is very educative. It is very important for any company to give their knowledge about their activities. Adopting this campaign,Nasa Social Media gained huge popularity. They really set up a new trend in this arena. To gain popularity, other organization should follow the footprints of Nasa Social Media.So,you have to bring your followers under a roof to give them more exposure of your work.Nasa Social Media has done it tremendously.All the kudos goes to Nasa Social Media to invent such an out of this world marketing concept.Nasa Social Media also have taken some effective and viable decisions which pave their way to achieve such a huge accolade in this arena.

Nasa at Social Media

Nasa Social Media has brought the house down for their such a praiseworthy invention.We can easily say that Nasa Social Media have already played an instrumental role in this arena and we can expect many more from them in the near future which will quench the curiosity of its legions of fans around the world.

 

The Social Media Paradox

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Social Media ParadoxSocial Media Paradox its like an uncontrolled rash. Its omnipresent, all pervasive and seem to soak in a sea of people both voluntarily and involuntarily. There is almost a feeling of guilt if you are not on Facebook, Twitter, Linkedin or any such ilk- have I uploaded enough? Am I getting enough likes? Is the wall well populated? Have I mastered the sweet part of the Tweet? An unabashed freedom movement, reborn, rejuvenated, reignited, redressed in a different era and eco system of course.

Amidst the ever increasing din and punch of wanting to connect, express and impress over SM networks, have we lost the true art of being social? The more prolific a person is on the Social Media networks, the less proficient (or so it seems) they seem to be in the real social world. Good old person to person meets or calls seem to be a thing of the past why do enthusiastic, articulate, energetic flag bearers in the SM world retract, renege, resist when it comes to real world interfaces does the cyber world provide a more secure, comforting, facilitating, non intimidating enviornment that allows lesser mortals like me and you be wanted, witnessed, welcomed the jury is still out on that.

There already seems to be an element of fatigue setting in and the efficacy of the SM sites are being questioned.Lets face it- looking at it objectively, for every soothsayer there are several naysayers- that has been the rule of thumb- While there is no denying the profound impact that social media has had on the universe as a whole, has it helped us human beings evolve to be better social animals in real life, still begs the question.

The Paradox of Social Media

When you see two people sitting in the same room within a few metres of each other engaged in a vitriloic animated thumb talking exercise on their respective BBMs, you really begin to wonder whether the simple pleasures of direct human engagement has seen better days.Or,the increasing general reluctance of people to pick up the phone and talk one one one leaves you bewlidered.

‘Let me text you’- we really are in some texting I mean testing times. Condolence messages on Facebook walls is really the obituary. As they say real life is stranger than reel life, social media life is alien from real life.

Is there a pressure to conform or perform in the Social Media space? Is there a danger of getting left behind? Is it insecurity of not being accepted? Are we so blogged down errr bogged down in our every day quest to be linked in(pardon the pun), we seem to be asking ourself a question- what came first- Social Life or Social Media Life?

Marketing and branding experts are already giving neuroscience a serious revisit virtual errands can make or break brands.For the stray brand success stories, there are many that have not left a mark- is it technique, tenacity, timing or treatment that works? Are we questioning the cognitive? Has the right & left sides of the brain swapped places? Here’s one more for the experts to decipher! Am sure the findings would be interesting. Till then, will have our backs to the wall! Oopss!

 

Social Media Scheduling

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Social Media SchedulingWith media that’s updated as often as social media is, timing can be crucial to helping you get the word out about your services, products, or promotions. The internet moves fast, and so an update can easily be left behind or swamped among other updates. Adding a strategic timing element to your social media updates can help to greatly reduce the chance that you won’t see any results and increase the results that you do see. For different social media networks and services, different timing strategies may be needed.

Social Media Scheduling – Blogging

The best time to update a blog is in the morning, preferably between the hours of 7 and 9 AM EST. This way, your blog post is guaranteed to show up in feed readers (and inboxes, if you have an RSS to email autoresponder campaign) soon afterwards and stay there the rest of the day, waiting for the time when it’s most convenient for readers to look at it.

In general, it’s best to have a regular update schedule for your blog – something like Monday, Wednesday, Friday, or Tuesdays and Thursdays. This means that readers can be assured there will be new content if they go to look at your website this day – they’ll come to expect it and it will be part of their routine. Internet usage is generally higher during the work week than it is on the weekends, so you may want to make sure your blog posts, especially blog posts you want to receive a high amount of traffic or comments on, go up during the week.

Facebook

Most posting on Facebook occurs during the week; however, if you’re posting information or content that you’d like to receive a high number of “likes” or “shares”, it’s best to post on the weekend.

One reason for this is that over half of US companies block Facebook at the work place, so while users may be browsing other sites, they aren’t browsing Facebook during work hours. Saturday has more activity than Sunday, so try to update on Saturdays, and the best times of day are morning, afternoon, and evening (approximately 11 AM, 3 PM, and 8 PM EST).

Twitter

Twitter is an extremely effective way to share tips and content, especially when used correctly. Twitter users are generally updating their status and checking their stream several times a day, which means you can share your content several times a day with new people seeing it each time. It’s best not to do any more than three or four repeated tweets (i.e. tweets with links to a blog post or a news update) per day, as any more than that will likely make followers feel as though they’re being bombarded. A good strategy is morning, midmorning, afternoon, and evening (approximately 9 AM, 11 AM, 3 PM, and 6 PM EST). You can also use a tool like 14 blocksto figure out when your followers are online, and adjust your tweeting schedule accordingly.